This is a campaign for Devon Council promoting a skills learning programme. The client had previously had a campaign that they felt didn't work and didn't get the interaction they hoped for. The client also had targets on how many sign-ups they would like to achieve with the campaign.
Me and the wider team created a strategy of how we were going to promote the course and emotionally connect to the audience. Our solution was to use the learning programmes graduates as case studies, using their stories to showcase the potential transformation to inspire others to sign up.
We created a final look and feel that hit the target audience, the design reflected the feel of freedom that skills training can bring to your life and how it can free your potential. We also organised a media plan with an external company to target specific audiences over time.
The campaign exceeded the targets and the success of the campaign scored them millions more in funding for the next year campaign.
Initial concepts
Final Campaign
Creative Lead - Laura Saitch
Designer - Amy Betts
Animator - Emmet Green
